2013 is a critical year for beekeeping with honey production down drastically in France. The Miel l’Apiculteur® brand, which sells French honeys, greatly struggles to meet customer demand. Despite the difficulties, the high quality of the products is distinguished even further with the creation of a new conical glass jar similar to the cardboard tub, engraved with a bee to set it apart and to symbolise the exclusive origin of the product.